About Me
Hello, I am Medhavi !
I am currently pursuing my Master's in Human-Computer Interaction at Georgia Tech.
I previously worked as a Consumer Researcher atKantar, where I led qualitative studies across FMCG, healthcare, and food & beverage sectors, driving brand growth and product innovation.
I am currently pursuing my Master's in Human-Computer Interaction at Georgia Tech.
I previously worked as a Consumer Researcher atKantar, where I led qualitative studies across FMCG, healthcare, and food & beverage sectors, driving brand growth and product innovation.
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I graduated from IIIT Delhi with a B.Tech in Computer Science and Social Sciences, where I worked under Dr. Grace Eden and Dr. Pushpendra Singh.
I graduated from IIIT Delhi with a B.Tech in Computer Science and Social Sciences, where I worked under Dr. Grace Eden and Dr. Pushpendra Singh.
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I enjoy working at the intersection of technology, social sciences and design. I use mixed-methods research and co-creation techniques to create empowering tech experiences. I love asking questions and uncovering the WHYs of human behaviour!
I enjoy working at the intersection of technology, social sciences and design. I use mixed-methods research and co-creation techniques to create empowering tech experiences. I love asking questions and uncovering the WHYs of human behaviour!
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My interests lie in empowering underrecognized communities through technology-based interventions. I have enjoyed exploring the domains of consumer research, computer-mediated communication, health-tech, social media, cognitive psychology, speculative design, gender, and Feminist HCI.
My interests lie in empowering underrecognized communities through technology-based interventions. I have enjoyed exploring the domains of consumer research, computer-mediated communication, health-tech, social media, cognitive psychology, speculative design, gender, and Feminist HCI.
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In my free time, you would find me dancing my heart out, expressing myself through Contemporary, Jazz, Hip-Hop and Bharatnatyam.
In my free time, you would find me dancing my heart out, expressing myself through Contemporary, Jazz, Hip-Hop and Bharatnatyam.
Work Experience
Work Experience
Kantar
Research Manager
July 2023
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May 2025
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Led 30+ qualitative research projects (brand strategy, creative & product testing, usage & attitude studies etc.) across FMCG, healthcare and F&B sectors, influencing brand growth and product decisions for clients like Google, Coca Cola, Haleon, Unilever, Parker, Domino's, and Bacardi.
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Designed and executed in-person and remote fieldwork (in-depth interviews, focus groups, diary studies, ethnography), collaborating with cross-functional teams to present strategic insights to senior stakeholders.
Kantar
Research Manager
July 2023
-
May 2025
-
Led 30+ qualitative research projects (brand strategy, creative & product testing, usage & attitude studies etc.) across FMCG, healthcare and F&B sectors, influencing brand growth and product decisions for clients like Google, Coca Cola, Haleon, Unilever, Parker, Domino's, and Bacardi.
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Designed and executed in-person and remote fieldwork (in-depth interviews, focus groups, diary studies, ethnography), collaborating with cross-functional teams to present strategic insights to senior stakeholders.
Peepal Design
UX Research Intern
June 2022
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August 2022
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Executed 29 interviews and 8 diary studies with lower-income users from Tier 2 & 3 Indian cities to improve audio-video communication experience for a social media app, providing 8 usability recommendations to Meta.
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Performed usability testing for WhatsApp’s e-commerce integration with 9 users, identifying 13 key user interface issues and providing recommendations to enhance user interaction.
Peepal Design
UX Research Intern
June 2022
-
August 2022
-
Executed 29 interviews and 8 diary studies with lower-income users from Tier 2 & 3 Indian cities to improve audio-video communication experience for a social media app, providing 8 usability recommendations to Meta.
-
Performed usability testing for WhatsApp’s e-commerce integration with 9 users, identifying 13 key user interface issues and providing recommendations to enhance user interaction.